Billboards

Billboards are the most important type of the outdoor advertising which many associate the very concept of the outdoor advertising with. The billboards have many names: boards, big boards, billboards, prisms, ‘cheburashka’, shields, ‘prismatron’, scrolls, backlights and many others. Some of these words are synonymous to the word ‘billboards’, others are types and kinds of the board constructions. Billboard stands for a board with advertising, standard sizes 3*6 meters, in rare cases 3*7 or 3*4 meters. The billboards can be one-sided or two-sided. They can be with or without the external lighting.

Kinds of the billboards include prisms and scrolls. The billboards designed as prism or ‘prismatron’ - this means that each side has three advertising areas which when turning the rollers horizontally change the image. Another billboard design is a scroll or a scroller, it also has three advertising pieces that change along the vertical. Scrolls, as a rule, are installed in the shields which are called backlights and they have internal illumination according to the type of the citylights. But the backlights can be with one advertising field, that is a standard design but not a scroll.

Types of the billboards include the ordinary shields, ‘cheburashkas’ and ‘gander’. The ‘Cheburashka’ boards have the column in the middle on which on the left and on the right there are two billboards. Sometimes ‘Cheburashka’ designs are made in such a way that you can make one advertising piece with a size of 3 by 12 meters, connecting the left and right sides of the design. The ‘gander’ type of the billboard means that the billboard is located in the shape of the Russian letter «Г». The standard type of the billboards is when a column goes in the center of a single billboard.

Printing of the billboards can be done in several ways: printing on Blueback, printing on Oracal, printing on some film with lamination, printing a banner and printing on a citylight or a type of the scrolling fabric. Blueback is the special paper for the large format printing, one of the sides is blue which allows not to be enlightened when sticking to the previous advertisement. Printing of the billboards on Blueback is the most common and money-saving option. A more expensive option is to print a poster on the film, the paint on it is more lushy and bright and also more durable, especially if it can be laminated on top of it for half a year or longer. An even more durable option is to print the billboards on a banner but not all billboards can be mounted on a banner. For scrolls, there is a special type of the polymeric fabric or a transparent banner. And the backlight, if it is a standard design without a scroll, printed on the paper or on the glossy banner. All billboards are printed using the large format printing technology which is significantly inferior in the detail of the digital printing. Therefore, it is very important to submit to printing a well-made layout. If you do not have a layout, or you aren’t so sure about your designer, you can order the design of the boards from us.