Brochures

A brochure is a type of advertising printing, a small booklet with advertising information of a presentation or informational nature about goods or services. A brochure that is used for promotional purposes is called an advertising brochure. There are also informational brochures, as opposed to advertisements, they are printed on cheaper paper and even in black and white printing. They differ from booklets and leaflets in that they have more than four pages and contain a lot of advertising information and pictures, but they are smaller in volume than books and cheaper in price than magazines. Therefore, if you have a large amount of information that needs to be advertised, then a brochure is your best solution.

Printing brochures, like any other type of printing, depends primarily on the circulation, the number of pages, the size of the finished product and the number of printing colors. Moreover it also has its own characteristics, which you will learn in this article. The first thing you need to understand is size: the most optimal choice is a standard size that fits well on a printed sheet, this is folded A5 brochure (148 * 200 mm), A4 (210 * 297mm) or euro (100 * 200 mm). But you can choose non-standard size as well - then you will stand out among the competitors, but their printing will cost more. An important peculiarity of printing brochures is the number of printing colors, according to the CMYK standard these are 4 colors, the mixture of which gives full color printing. But they can also add pantone colors, such as gold or silver, which cannot be obtained by mixing the four primary colors. Such printing will cost more, but the effect is worth it.

Making brochures has several important features. One of them is a fastening method. There are several most popular types of fastening, such as: on a bracket or several metal brackets, as well as hot melt glue or springs (metal, plastic). When mounted on a bracket, it is important that the brochure has a number of pages multiple to four; when attached to a hot melt adhesive or a spring, it can be a multiple to two. When making them, you still need to take into account the density of the paper you choose for the cover and for the indoor unit. Typically, the cover is printed on coated paper with a density of 200 g / m², and the indoor unit is printed on paper 130 g / m². The higher the density of the paper, the higher the price is. If you want to draw attention to yourself, you can choose designer paper or cardboard for making brochures. This will significantly increase the price, but such products will resemble works of art, and they are unlikely to be thrown away as a gift, but will be stored on a shelf or on a table as a model of beauty. And the last question that needs to be dealt with in the manufacture of brochures is after printing processing. They can be coated with selective or continuous varnish, lamination, UV varnish in whole or in part or just pictures. On the cover you can have stamping or stamped foil, figure carving - this will give your brochures uniqueness and soleness.

In order to order brochures in our advertising agency "Vmeste" you just need to call and our managers will advise you on all matters of manufacturing. But you may also need to design brochures. We also can help you with this issue. If you want to order brochures of non-standard forms, sizes, with after printing processing varnish or convex, on designer paper or cardboard, you first need to take all this into account in the layout. Our designers work quickly, efficiently and creatively, so you can safely entrust us with a delicate question. By ordering brochures in our advertising agency, you will receive advice and control over printing from layout to post-print processing.