Catalogs

Catalogs are one of types of printing products in which there is a detailed description of goods and services: with photos, pictures, graphics, of presentation character, as well as a multi-page edition of a large volume. Advertising catalogs perform two functions: informational and image. On the one hand, the catalogs have a full description of all the capabilities of the company, its services, a list of goods, on the other hand they carry an integral part of the company's image. The advertising catalog is an excellent, time-tested sales tool. A well-printed and well-designed catalog will become an indispensable tool in sales and promotion of your company in any market. The advertising catalog is a kind of price list of goods for sale; manufacturers of furniture, cosmetics, clothes, interior designers, retail chains, household and electronic appliances, as well as other companies for presentations and exhibitions often order the printing of catalogs. The catalog, along with the company folder, forms, business cards, is included in the information and representative package of the company.

In this article you will learn the features of the manufacture and printing of catalogs and also the nuances of their design. The first thing you should pay attention to is the design of the catalog. A lot of things depend on it and there should never be cost saving at the expense of it. The design of the catalog begins with the corporate identity of your company: logo, corporate colors, pantones, patterns, design elements, dies and other components of the creation of a catalog design template. After the template is created, the layout of the catalog begins: photos, pictures, text, graphs, prices. It is very important to pay attention to the photos; only a professional photographer with high-quality technology, light and advanced skills in graphic editors can make good photos. In our advertising agency there are such photographers, you can contact us. Further content: if you do not have journalists and copywriters to write professional texts, we can do it. If you decide to save money on it, then the potential client may not be interested in the services or products offered with a clumsy description. Creating a catalog design is very difficult, scrupulous and a long process, our advertising agency is ready to perform it efficiently and as quickly as possible.

The next important question is the printing of catalogs. Printing catalogs is done by two main technologies: digital and offset printing. The first thing you need to decide is the circulation, the price of the catalogs mostly depends on it. The next step is to choose the format of the finished product. Usually catalogs are printed in A4, A5 and euro format. Also it is worth paying attention that the catalog is a multi-page edition, respectively, you need to select the number of pages, usually it is 8, 12, 16, 20, 24, 32 pages. The next question is the choice of paper: usually they are printed on glossy coated paper with a density of 115, 130, 150, 170 and 200 g / m². But an advertising catalog consists of a cover and an indoor unit, which can be printed on paper of different densities. And of course, catalog printing is always done with full color printing on both sides. But it is not the last point in the question of catalog production.

The production of catalogs, in addition to layout, design, photographs, texts, the choice of circulation, size, number of pages and paper density also depends on post-printing. Why we attach particular importance to this stage: because the appearance of the catalog and its ability to attract attention and make an impression is the key to the success of the sale and the formation of the corporate identity and image of the company as part of the advertising and presentation products. All pages of the catalog, cover or design elements can be varnished. The lacquer can be continuous gloss, continuous matte, selective, rough and convex.  Lamination of different density can be used matte or glossy - this will prolong the life with frequent use. This creates tremendous and diverse opportunities to decorate your future sales tool. For the cover, you can choose a design cardboard or paper, of which there are more than 500 types. Also, the cover can be printed using silk screen printing, which allows the use of paint on pantone. On the cover there is an opportunity to emboss with a blind embossed logo or company name, or any other element you choose. The technology of hot stamping foil can get the effect of gold or silver and make the company name or slogan gold. In addition to working on the cover is still worth knowing about the options for assembling directories. Catalogs are collected on staples, springs, thermonit and termobinder, the choice of the option of fastening depends on the number of pages, paper density and customer's wishes. But the more complicated you choose to create directories, the higher their price will be.

The above are the main elements and steps for creating a catalog. If you need advice or you are ready to make a catalog order - call our managers, they will be happy to help and advise you. Catalog is a complex and important product of printing and advertising, entrust its creation to those who are well versed in this.